Scrabble Game

Scrabble Game is an interactive booth activation created for FIF Group at an annual event held at ICE BSD Serpong. The objective of the project was not only to make the booth more lively, but also to create a game experience that could support prize claiming while reinforcing product knowledge in a fun and accessible way. The final solution was a scrabble-style word game where participants register, answer a limited set of timed questions, receive a final score, and use that result as part of the reward flow, helping the activity function as both entertainment and branded engagement.

1. Guest Registration

   Participants begin by registering through the game system before entering the challenge. This step prepares player data and connects the gameplay result to the prize claim process at the booth.

2. Interactive Scrabble Gameplay

   After registration, players enter a scrabble-style word game designed as a fun booth activity. The experience is built to attract visitors, keep them engaged, and create a more interactive event atmosphere.

3. Product Knowledge Challenge

   The game is not only for entertainment but also functions as a product knowledge test for FIF Group. The words and puzzle structure are designed to connect the activity with the brand and product messaging inside the booth.

4. 20 Question Pool with 5 Questions per Player

   The full game contains around 20 randomized word challenges, but each participant only receives 5 questions per session. This keeps the experience efficient, replayable, and suitable for a busy event environment.

5. Countdown on Every Question

   Each question is supported by its own countdown timer, adding urgency and excitement to the gameplay. This timed mechanic helps maintain energy at the booth while making the challenge feel more dynamic.

6. Scoring and Prize Claim Flow

   At the end of the session, the system calculates the participant's score based on their performance. The final result is then used as the basis for prize claiming, turning the game into both a crowd-pulling activity and a reward-driven engagement tool.